Alcoholism :: essays research papers

The following essay will introduce you to pros and cons of drinking. It will also give you a clear understanding in why you shouldn’t drink alcohol. Alcohol is a depressant; it impairs your ability to drive, slows down your reaction time and causes you to make some risky decisions that you wouldn’t normally take. This essay will also help you comprehend how and why things happen, because of alcohol. Alcoholism can kill in many different ways, and in general, people who drink regularly have a higher rate of deaths from injury, violence, and some cancers. The earlier a person begins drinking heavily, the greater their chance of developing serious illnesses later on. Any protection that occurs with moderate alcohol intake appears to be confined to adults over 60 who have risks for heart disease. Adults who drink moderately (about one drink a day) have a lower mortality rate than their non-drinking peers, their risk for untimely death increases with heavier drinking. Alcohol may not cause cancer, but it probably does increase the carcinogenic effects of other substances, such as cigarette smoke. Daily drinking increases the risk for lung, gastric, pancreatic, colorectal, urinary tract, liver, brain cancers, and leukemia. About 75% of cancers of the esophagus and 50% of cancers of the mouth, and throat are attributed to alcoholism. (Wine appears to pose less danger for these cancers than beer or hard liquor.) Smoking combined with drinking enhances risks for most of these cancers dramatically. When women consume as little as one drink a day, they may increase their chances of breast cancer by as much as 30%. In the liver, alcohol converts to an even more toxic substance, which can cause substantial damage. Not eating when drinking and consuming a variety of alcoholic beverages are also factors that increase the risk for liver damage. People with alcoholism are also at higher risk for hepatitis B and C, potentially chronic liver diseases than can lead to cirrhosis and liver cancer. People with alcoholism should be immunized against hepatitis B; they may need a higher-than-normal dose of the vaccine for it to be effective. Alcohol has widespread effects on the brain. The use of alcohol, however, eventually produces depression and confusion. In chronic cases, alcoholism can lead to mental disturbances. Alcohol can also cause milder problems, including headaches (especially after drinking red wine). Except in severe cases, the damage is not permanent and abstinence nearly always leads to recovery of normal mental function.

Counter-Intuitive Marketing

Chapter 10 gives the reader a view if direct marketing is really effective on selling products to consumer at large. Most of selling companies consider direct marketing as a â€Å"personalized† marketing; however, there is more to the tedious door-to-door selling. Factors are attributed to how the consumers buy-in to the concept that goes to the product, may it be the message it conveys or the packaging itself. Before going to the assessment of current direct marketing strategies and research designs that can be used to target the right customers, the current problems of direct marketing were enlisted.One of the problems experienced was the decline in the response rates among the consumers. This situation may lead to the next problem which is saturation to direct marketing mails. Since many companies are into direct selling, there may also be a thin delineation among these companies. This leads to the problem of having not enough innovation in the part of the marketers. With t hese problems at hand, the author routed us to the idea if the list that marketers have at hand is really the list that would patronize their products.In marketing, it is important to understand the market so you would know if your product will fit. It is easy to secure a list, but the book tells us that there is more to having that list. When marketing a certain product, it is important to understand the behavior and attitudes of the consumers. The material recommends that it pays the company who builds their own list and understands the needs of those consumers on that list. In this way, from a bigger perspective of the population, the company can identify the segment of the population that is expected to buy.However, the concept of direct marketing is not only confined to the relationship of the company to its consumers. Direct marketing can also happen to business-to-business. One computer company can sell its services to another company who would need its products. But just lik e how one company should understand its consumers, when dealing with companies as well, it would need to know what it values, what it finds important or what risks it will take. Towards the end of the chapter, it discusses methods on how one company can find effective direct marketing strategies.The process of finding the appropriate strategy is continually evolving. It is not serving the same content yet in different packaging. Changing strategy mix from time to time will help the marketer fine tune his design to effectively sell the products. It also pays in direct marketing to make itself visible, not only once to the customer. Once a direct mail is sent to the consumer twice, it will yield a higher possibility of response from the side of the consumer. Direct marketing in an essence is an experiment that molds itself to perfection.One cannot really have a perfect model to follow, but one thing sure about making it effective is to always acknowledge the side of your productâ€⠄¢s market. Indeed, it is a powerful tool once a company can get it right, but also a way of wasting resource if done otherwise. The next chapter leads the readers to a more specific perspective of marketing – building the concept for the product that will be sold to the customers. Within a product, marketers can actually think of numerous possibility or mixes on how to market it effectively.Some companies would go on for discounts, freebies and favors. However, not all these would actually work. It shows that it will be all competition driven, thus, sacrificing the actual sales that the product would have. Most of companies employ the idea of the traditional concept testing. In doing this design, it is recommended that companies should have larger sample sizes and should disclose the full description of the product. This is to ensure that they will have at least the credible response of the consumers about their selling proposition.However, this strategy is engulfed with pro blems. It fails to acknowledge that consumers may not really mean what they are saying. The customer’s promise of saying that he will buy the product may not necessarily mean that they will do the thing of buying it. Models may say that consumers will most likely buy it if there is a high self reported probability of purchase. Then again, this is still a gamble. As mentioned on the previous chapter, there is more to understanding the target market. Affective and cognitive components affect the consumer’s decision to buy the product.Affective would mean their intangible impressions or their feelings, and the latter focuses on their intellectual impressions on how the product could be of help to them. These two components have to be reconciled in order to have a clearer picture on the consumer’s willingness to buy the product. However, as mentioned, there are still numerous options under one concept. The two components cannot give the marketers a concrete answer o n what to really market on the larger scale of consumers. A methodology is herein presented to address this challenge.As proposed by Paul Green of the Wharton School at the University of Pennsylvania, the multiple trade-off analysis can address the problem on how to consolidate the factors and all other small concept under the big product design. One can also evaluate each factor independently; however the multiple trade-off analysis can also show the interaction effects between factors. Not all factors is a stand-alone, the researcher must acknowledge that one factor can actually rely on another. The end each analysis is always to come up with the best marketing decision.The chapter warns marketers that the most appealing concept may be the most expensive one. As the company proceeds with its operations, not taking into consideration the financial part can be detrimental. Thus, deciding on the best concept will speak about optimality – not only considering the dimension but always keeping in mind profitability. Evaluation thousands of options is always worth doing and balancing it with the returns would lead to a marketing success. Possible Questions to the CEO During the Interview 1.What strategy does your company employing when you market directly your products? 2. What were the success and failures of this strategy? 3. How did you understand your market base in order to cope up with the failures of the existing strategy? 4. What method did you use to know what effective marketing concept that would let your consumers avail of your product or service? 5. Do you think you method has been successful in capturing your target market? Why? BIBLIOGRAPHY Clancy, Peter C. Krieg Kevin J.. Counter-Intuitive Marketing. New York City: Free Press, 2000.

Mindless of Society Essay

One theme Ray Bradbury developed in the novel Fahrenheit 451 is â€Å"mindless of mass culture†. In the novel is a city where no emotion exists, and where the society is happy, but realizing that the society is actually miserable. People are antisocial and are mindless zombies. Individuals can just enter your house without telling any details on what there are doing. Ray Bradbury had shown the theme mindlessness of mass culture is using metaphors, similes, and foreshadowing. Ray Bradbury has created a character names Beatty, who is the chief of the fire department, states a metaphor of mindlessness of mass culture. Beatty tells Montag. â€Å"If you don’t want a house built, hide the nails and wood. If you don’t want a man happy politically, don’t give him two sides of a question to worry him; give him one. Better yet, give him none. † This quote is saying to not give humans an answer to think of. If a person has the answer to a question, someone else could possibly argue with their opinion and cause a commotion. That is why in Fahrenheit 541, that society is a place not to think and react. Another way Ray Bradbury has shown the mindless mass culture is though the character Faber. Faber is an old man and a friend to Montag, He compares how book are almost the same as society. How books need quality, able to understand and those are something that you need to find in people. Faber tell Montag, â€Å"Number one: Books have to have to have quality. Number two: One needs leisure to digest it. Number three: One needs the right to carry out actions based on what they have learned from the first and second lesson. † Books are compared to how people are in the present and how books are not needed because the current technology which the society has will start replacing books. Eventually books will not be need is in life. Another way the mindless of mass culture is shown in Fahrenheit 451 is when Clarisse had died. Clarisse is a 17 year old girl, who is different from everyone in the society in Fahrenheit 451. She was a person who liked to question things in society or anything that goes around her. She was a very intelligent person, but a tragic event happened. She died and no one knows if she had committed suicide or if someone had killed her. Milderd the wife of Montag tells him, â€Å"Whole family moved out somewhere, but she gone for good, I think she is dead. No, the same girl, McClellan McClellan. Run over by a car. Four days ago. I’m not sure. But I think she dead. The family moved out anyways. I don’t know. But I think she’s dead. † How this relates to the mindless of mass culture sense nobody cares if something important had been taken away, such as loved for one. The society just forgets about everything they used to have. It shows how the society foreshadows everything that they do. The theme mindless of mass culture was expressed by characters in the book; the theme had a very big impact on everyone in the society. This theme has affected each one mind and making every person in society to be like a robot which no emotions at all.

Critical Analysis of Sustainabilty in Marketing Essay

Focus on sustainability has appeared on the face of the earth over the last ten years and a lot of books and articles are published on the topic of sustainability. Early on, John Elkington developed and promoted the concept of â€Å"Triple Bottom Line† in his book Cannibals with Forks: The Triple Bottom Line of 21st Century Business which was published in late 1999 (Creating a Sustainable Organization: Approaches for Enhancing Corporate value through Sustainability By Peter A. Soyka, Pg. 1) The concept of sustainability is transformed to cover three basic components known as the Triple Bottom Line which are complexly linked to one another: profits-it is the economical part that balances financial growth with awareness and concern for the social good and environmental stewardship; planet-it is the environmental part that safeguards and preserves the natural qualities of our ecosystem for the benefit and health of future generations; people-it is the social equity part that safe guards the benefits of opportunity and equality for every individual. See more: how to write a critical analysis essay step by step The growing importance of sustainable development establishes a significant and developing challenge for environmental economics and natural resources. This challenge is such big that if it is not measured and controlled then it will ruin the life of the future generations that’s the reason why every field now a days strive to work hard to have Sustainable Value Creation (SVC). The question arises what is sustainability, a more relevant answer is provided by The Brundtland commission (1987) which says to be sustainable is to meet the needs of the present without compromising the ability of future generations to meet their own needs. While this looks clear but if we observe it thoroughly and closely there are some complications and difficulties in it (Smart Green: How to Implement Sustainable Business Practices in Any Industry-and Make Money By Jonathan Estes page 6-8). The first problem which is a marketing problem is in the needs of the present and no one today knows of what level of needs we are talking about. The second difficulty is an ethical question that relates to the future and intergenerational justice, how we know what the needs of the future generations will be and how far do we look into the future? These two questions i.e. marketing and ethical must be explained much more clearly and  precisely than the definition of the sustainability suggests. The world economies currently face many challenges in the domain of public and commercial policy and one of the most crucial challenges they are facing is sustainable development. According to the projections of United Nations (UN) on population growth, the population of the world will most likely reach nine (9) billion people by the year 2050 with most of the growth taking place in emerging and developing countries. It is the commitment of UN to improve environmental and social performance associated with sustainable development. It seems that it is highly unlikely to achieve the goals set by the UN with current unbalanced consumptio n, marketing and production practices. KEY IDEAS OF SUSTAINABLE MARKETING: SUSTAINABLE CONSUMER BEHAVIOR Creating consumer demand for sustainable products and services is not an easy task because the consumers traditionally behave to maximize their own utility. Many consumers think that anything which is good for the entire society in the long term is always the best option for the individuals in the short term and unfortunately for most of the consumers the positive attitudes toward sustainable development is not shown in their actual consumer behavior and purchases. There are differences in what people say and what they actually do. Sustainable consumer behavior can be enhanced by positioning sustainable behavior with consumers’ self-interest and by making sure that this self-interest is understood and recognized thoroughly and can be acted upon (Encouraging Sustainable Behavior: Psychology and the Environment edited by Hans C.M. van Trijp page 3, 4). Consumers when they consume sustainably also behave in a way that shows or signals there superiority over others. Marketing efforts should be made to enhance sustainable consumption that leads to reduction in the trait of signaling instinct i.e. our inclination to signal to others that we hold valued traits. SUSTAINABLE MARKETING STRATEGY AND PRACTICE The objective of sustainable marketing is to include and combine the environmental concerns in the marketing effort; this means that if the consumers are given better, more complete and more concise information on the sustainable products offered to them this will drive more and more  companies to produce products and services that are good for the environment. Sustainable marketing can take the strategies of conventional marketing to promote sustainable products and services not only by labelling the green products but also from working with positioning strategies of product, promotion, price and placement and rigorously engaging in market creation by addressing a large number of customers. The company’s marketing strategy throughout the supply chain from product development to consumption should include sustainability in it. Many companies are focusing on the implementation of sustainable consumption; they are finding the ways to direct the people’s thinking to forthcoming challenges and problems by using different marketing and communication strategies that lead to sustainable consumption. Sustainable communication and marketing strategies can make the companies think of their long-term socio-economic influence and the long-term perspective of it; this will help the companies to tell the public about their future program without diminishing their present less environmental performance. EFFECTIVE SOCIAL MARKETING Effective social marketing is a community and pragmatic based approach; it brings very operative behavioral change. This approach has five steps i.e. prudently pick the behaviors to be promoted; identify the benefits and barriers which come with the selected behavior; form a strategy that uses the behavioral-change tools to understand these benefits and barriers; test the strategy on a sample of certain community; and evaluate the effect of the strategy when it is tested on a large scale (Design for Environment as a Tool for the Development of a Sustainable Supply Chain by Bevilacqua, MaurizioCiarapica,Filippo Emanuele Giacchetta, Giancarlo, pg 147). Social marketing is different from commercial marketing it takes into account the changes in behavior that contributes social gains while commercial marketing’s objective is to produce financial gains by selling products and services. There are five important areas where social marketing focuses very heavily and they are; communit y involvement, health promotion, environmental protection, financial well-being and injury prevention (Social marketing: A pathway to consumption reduction? Ken Peattie, Sue Peattie. Pg. 262-264) TRANSFORMATION OF TRADITIONAL MARKETING TO SUSTAINABLE MARKETING Marketing has now changed itself it has a sustainability feature in nearly all of the  marketing practices. It is now somewhat compulsory for the companies to consider sustainability in all of their strategic marketing practices and marketing mix. It is a very distinctive and objective task to integrate sustainability in the marketing strategy and at the same time it is not an easy task because marketing strategies are developed by taking into account the needs and wants of the costumers. Previously the companies only tried to fulfill the consumer demand whether it has an adverse effect on nature or environment but now more companies are forming sustainable marketing strategies that makes relationships with customers better by fulfilling their demands and results in good profitability of the company and have good impact on nature and environment. Paettie and Belz (2010) after years of research came up with the idea of 4C’s i.e. (Cost, Communication, Costumer cost and Costumer Solution) and tried to mold traditional marketing Mix i.e. 4P’s (Product, Price, Place and Promotion) into 4C’s (Evolution of sustainability as marketing strategy: Beginning of new era Vinod Kumar, Zillur Rahman, A. A. Kazmi and Praveen Goyal, pg 486-487). SUSTAINABLE MARKETING- CHALLENGES AND ISSUES Developing a sustainable marketing strategy is not an easy task because there are some issues and challenges that should be dealt carefully and prudently before going on with the strategy. The issue is what sustainability principles demand is that we need to conserve the resources and consume less of it and at the same time marketing principles demands to sell or produce more which means consume more natural resources (jones et al 2008). The challenge is how to balance this discrepancy and which means that sustainable marketing strategies should be developed that still result in profits but not creating negative impact on the society or environment. The process of arising of a problem and solving it is an ongoing process one may come up with an idea or solution to an issue but there would be some problems with that solution too (Charter et al 2006). A good thing of sustainable marketing is not only competitive advantage but it also gives rise to innovation and reduction in costs. CONCLUSION The Marketing concept now has redefined which was acknowledged only as a functional concept and this concept is now dying and losing its grip on the  world stage. Now the redefined concept of marketing is strategic business concept that is intended to attain sustainable satisfaction for the three main players or stakeholders i.e shareholders, the costumers and people in the organization. The concept of sustainability marketing strategy started from ecological issues has now come to discuss sustainability issues. A company may have a sustainable marketing strategy if it involves sustainability in its business practices especially the marketing practices. The companies have to resolve the traditional issues and challenges which come in the way of implementing sustainability in their marketing strategies and then it will be a win-win situation for both the costumer and company. It has now becoming an informal moral obligation for a company to be sustainable. In this new era marketing and in the future, the companies have to be sustainable to compete on the world stage. REFERENCES Creating a Sustainable Organization: Approaches for Enhancing Corporate value through Sustainability by Peter A. Soyka, Pg. 1, Smart Green: How to Implement Sustainable Business Practices in Any Industry-and Make Money By Jonathan Estes page 6-8, Encouraging Sustainable Behavior: Psychology and the Environment edited by Hans C.M. van Trijp page 3-4, Design for Environment as a Tool for the Development of a Sustainable Supply Chain by Bevilacqua, MaurizioCiarapica,Filippo Emanuele Giacchetta, Giancarlo, pg 147, Social marketing: A pathway to consumption reduction? Ken Peattie, Sue Peattie. Pg. 262-264, Product, Price, Place and Promotion) into 4C’s (Evolution of sustainability as marketing strategy: Beginning of new era Vinod Kumar, Zillur Rahman, A. A. Kazmi and Praveen Goyal, pg 486-487, Jones et al 2008,

Buddhism And The Reductionist Approach Essay Example | Topics and Well Written Essays - 11250 words

Buddhism And The Reductionist Approach - Essay Example In the context of religion, Eliade saw religion as an entity that is autonomous and special, that it cannot be reduced mainly to the spheres of the social, economic and psychological spheres. Based upon his approach to everything that is sacred, Eliade has stated that there’s something special and unique about the religious experience. The religious ritual of Perahera is a ceremonial religious experience. It is one of the biggest Buddhist celebrations of the year and it is a ritual where devotees get together and pray for the rains to fall bountifully so that they will be able to cultivate their crops. It is a ceremony that is no more than a grand parade, wherein the sacred tooth, which is one of the most precious and sacred relics of Buddhism, is removed from the Temple of the Tooth and is paraded through the streets of the various cities of Sri Lanka, along with the Kandy Perahera. Following the Kandy perahera are several other festive events and included among the crowds wh o are following the Kandy perahera will also be jugglers, dancers, and fire breathers. It is an experience that is profoundly moving for most of the devotees who follow in the parade and they express their devotion and religious solidarity by following the Kandy Perahera. Pirith chanting is also an essential part of the Buddhist religious dharma. Music is believed to be closely related to physical health so that the chanting of pirith is believed to have a very soothing effect. Chanting of the pirith is also believed to invoke the blessings of the gods. Thus, it may be noted that there are very strong spiritual and religious connotations associated with both of these religious ceremonies, which are an essential part of Buddhism.  

Differences in Mergers Research Paper Example | Topics and Well Written Essays - 250 words

Differences in Mergers - Research Paper Example The merger between a manufacturing company and one of its distribution channel partners is an example of a possible vertical merger. When IBM acquired Intelliden in 2010 it is an example of another form of vertical merger. The smaller Intelliden in the business activity of automation software technology was vertically merged with the larger IBM, enabling IBM to make use of its automated software competencies, so that it did not have to create these competencies and develop the software available with Intelliden. A conglomerate merger is totally different from a horizontal and vertical merger, as it involves the merger between two companies that operate in different sectors of industrial activity. A clear example of such a merger can be seen from the merger of the financial company Berkshire Hathaway with the railroad and transportation company Burlington Northern Santa Fe (Pride, Hughes & Kapoor, 2010,

An Investigation of Unilever Performance Management Assignment

An Investigation of Unilever Performance Management - Assignment Example Performance management refers to the method in improving the work performance of workers to the fulfillment of the company’s goal and objectives (United States Department of Agriculture, 2013; Goodrich, 2013). Moreover, research methodology refers to the systematic procedure in solving a particular research problem (Goddard & Melville, 2001). In this study, the purpose of the study is to examine the effectiveness of the performance management of Singapore Unilever. This comprises numerous sections, namely, research design/report framework, overall research, how to conduct with the literature research, research approach, sampling, data access, methods of analysis, and research limitation. 3.1 Research Design/ Report Framework This study plans to investigate the implementation of the SMART system of performance management in Singapore Unilever. In order to accomplish this, the data collected are obtained from both primary and secondary data sources. Primary data are significant in obtaining raw evidence to investigate a particular study while secondary data are obtained from literary sources like journals and books (Sapsford & John, 2006, p.142; Nicholson & Bennett, 2008). In this study, the primary data are gathered from both qualitative and quantitative research methods. In order to numerically measure the performance management of the company, quantitative research method is used. ... Vartanian (2011) noted that this form of data is important to garner other insights from various authors on the given subject. In this study, literary sources, such as journals, books, newspapers, and government websites are used. 3.2 Overall Research The purpose of the research is to define the significance of implementing the SMART system of performance in the appraisal methods of employees’ work performance in Singapore Unilever. Its objectives include (1) the description of the SMART system of performance; (2) the implementation of the performance system in the company; and (3) the assessment on the results of the implementation of the performance system in the company. Apparently, literature review is also conducted in order to gain scholarly insights on the topic. In order to address the validity of theories reviewed, both quantitative and qualitative approaches are made in forms of surveys and focused group interviews, respectively. The survey was participated by employ ees while the focused group interview’s primary respondents are those employees in the managerial position. To select the respondents for the survey, simple random sampling is used while judgment sampling is used in selecting the participants for the focused group interview. Both qualitative and quantitative methods are used for data analysis. Furthermore, distance plays a major role in hindering the researchers to conduct a direct observation to the activities of the company. 3.3 How to Conduct with the Literature Research As defined, literature research is the review of other literary sources like journals and books, in order to obtain additional data that will be used as evidence for a research project (Timmins & McCabe, 2005, p.41). It is important to