Apple Company Essay Example | Topics and Well Written Essays - 1000 words

orchard apple tree Company - show ExampleIt took Apple only five years from 2003 to 2008 to shake up the market value of its shares increased by as many as 25 times, as the value of Apples share in 2003 was $7.5 which increased to $180 in the year 2008. At July 2008 prices, before the US Financial Crisis, Apple nisus market capitalization was $160 billion. In January 2010 Apple shares topped the $210 mark (Vertygo Team, 2011). The scale study of Apple Company provides an excellent practical example of how the theoretical marketing principles can be brought to life by incorporating them into the business strategies, and their benefits can thus be obtained. This paper discusses the potential elans of integration of the marketing surmisal with practice, and explores the comprehensive marketing strategy adopted by the Apple Company that has led it to the profound success. The arcanum of Apples success lies beyond the design standards of its crops as well as the core philosophy o f Apple which suggests that the user doesnt always know what they want (Tiojanco, 2012). ... potential hurdles in the way of integrating marketing theory with practice, and recognition of the measures that can be taken to overcome those obstacles. Subjectivity in the knowledge of marketing theory is introduced by the conflicting and complimenting marketing theories of different scholars and educationalists. There is not a single established way of marketing that has gained mutual consensus of all scholars and authors. In fact, different good practices have been explained in different books and literatures depending upon the context, circumstances, organizational objectives, and internal and external environmental and cultural factors that vary from one case study to another. However, there is a need to generalize certain marketing practices and principles that have been approved by a vast majority of scholars. Such marketing principles include but are not modified to improving the brand image by fulfilling corporate social responsibility, incorporating innovation and diversity in the product design so that the product addresses the needs of a vast majority and diverse population of consumers, and selecting the secure medium and the right time to advertise the products. Application of the marketing theory in practice requires sympathy of difference between the role of advertisement and promotion. Advertising-like messages are used for longerterm strategic efforts to build brand sensation and attitude while promotion-like messages are designed for shorter-term tactical needs to stimulate an immediate sales rejoinder (Percy, 2008, p. 28). Some of the hurdles in the integration of marketing theory with practice include lack of accordance between the organizational structure and the scope of work and organizational objectives, lack of involvement of