Nestle Boxed Water Production Research Paper Example | Topics and Well Written Essays - 11000 words

Nestle Boxed Water Production - Research Paper Example outline of competitors and macro environment audit willing be important part of the psychoanalyse. The report will quiz to address some key business challenges for Nestle in the later stage of the study. This report will do detail analysis of product portfolio and service offered by Nestle. In final stage the study will try to recommend some suggestion to the accompany regarding business principles required to achieve sustainable growth in long run.Nestle is a well known Swiss multinational company. The company specializes in nutritional food and consumer goods. The company is headquartered at Vevey, Switzerland. The Swiss consumer goods company was established by Henri Nestl in the form 1866. In the initial year they started with a defecate of Anglo-Swiss Condensed Milk Company while within close thirty nine years the company changed their name twice. Finally in the year 1905 company changed their name to Nestle. Nestle i s the largest food company in the world in terms of annual revenue. The company is to a fault acts as major shareholder for LOral (largest cosmetics company in the world). Nestle offers various products such as Maggi, Stouffers, Nespresso, KitKat, Nescafe, Smarties, Vittel, and Nesquik to global customers. Nestle employs more than 330 000 people all over one fifty countries while they live established four hundred and sixty one factories across the globe. Sales revenue for the company in the year 2011 was CHF 83.7 bn. Major milestones for the company can be summarized in the following manner. Time Period causa 1866-1905 The Anglo-Swiss Condensed Milk Company merged with Nestle. 1906-1918 Number of factories decreased due to world war 1 just the company started their operation in USA. 1919-1945 The company launched Nescafe. 1946-1975 The company did acquisition of Alimentana in order to gain entranceway to Maggi products. They became major shareholder with LOreal. 1976-1980 The c ompany entered in pharmaceutical market by acquiring Alcon Laboratories of USA 1981-1995 The company acquired American food giant Carnation to improve their bottom line. In 1986 the company entered espresso coffee portion by launching Nespresso. 1996-2005 The company expanded their operation in the segment of health, nutrition and wellness with the support of series of acquisition. 2006-2009